We made sure that the core message of our ten minute-long documentary was that domestic animals are fundamental for human well-being in that country. This way, the human angle takes the center stage. We also gave a touching human face to the story: Watson, a charismatic boy living in a refugee camp; and Francois, head of the Arch initiative, both struggling to cope with Haiti’s situation. Through this compelling narrative, donors understood the importance of the project and World Animal Protection International was able to continue the conversation with their stakeholders.
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World Animal Protection
How to make people care and donate for the wellbeing of animals even during a humanitarian crisis.